Political Communication – YouTube Responds to the Challenge of Becoming a Responsible Social Media Platform

Political institutions encompass not only parties of political candidates seeking for government positions. They also include advocacy organizations pushing for reforms and activists seeking for equality and justice. Now more than ever, social media can provide the most effective channel in which political institutions can deliver their political communication.

There is no shortage of social media platforms in which to communicate ideas, but if for purposes of delivering political messages, Facebook, Twitter and YouTube have become the frontrunners in the array of choices. Yet Twitter is out of the picture as far as political ads are concerned, as Twitter CEO Jack Dorsey prefers promoting political endorsements that garner organic support.

Facebook, albeit leading as a social media platform, suffers from trust issues; given the data breach scandals particularly the Cambridge Analytica case that revealed how Trump’s digital campaign team manipulated FB user accounts in advancing Trump’s political campaign.

Google’s YouTube therefore has become an important Internet marketing space where political institutions can put forward their political communication. Given YouTube’s current ranking as the next largest search engine on a global scale, and its present count of 2 billion active users, the largest video-sharing social media platform has evolved into becoming a major source of political and social information.

It does not come as a surprise at all, why there was a mad scramble among political campaign teams when Google announced the activation of a new advertising app called “Instant Reserve.” The software gives political institutions, tools that enable them to buy and reserve advertising slots in advance. At the same time, they can customize their political advertisement according to their budget, as well as program them to appear in geolocations where the ads will be most timely and relevant.

In addition, Google and its YouTube platform made certain policy changes that aim to avoid committing Facebook’s political advertising errors in the 2016 presidential elections.

Google/YouTube’s New Ad-Targeting Policies

Political adverts appearing in Google and YouTube will have to tailor-fit their advertisement around the age, gender and postcode of their target audience. This denotes that publishers of advertising campaigns can not target voters based on the issues they either support or do not support (e.g. abortion, LGBTQ marriage, marijuana legalization.)

That being the case, uploading personal info data other than the aforementioned demographic factors to target specific sets of audience, is not allowed

Nonetheless, the Google and YouTube platforms will direct political advertisements to users who read and watch content related to specific issues occurring as published content.

The policy updates also address ads and content that aim to mislead voters by insinuating there is voter suppression, or by making unfounded claims that there is a breach in the integrity of the elections. Apparently, this update took into consideration the the slew of fake political news the discouraged millions of voters from going out and exercise their right to vote in the 2016 presidential election.

Understanding the Political and Election Advertising

The technology opens various opportunities to every individual, company, and businesses. Businesses, the marketing side,  benefit a lot from technology. More than three decades ago, a business’ product or service reach their target market through  television, radio, news paper advertisement and other printed advertisement. During that time, businesses find it really hard to reach a wider market the reach of platforms are limited.

On the other hand, marketing these days come in a lot of forms since digital advertising has become available. Since, a lot of people are spending most of their time on the internet, online advertising is the most preferred method of advertising. Google, the most powerful search engine for many years now, are being used by a lot of business to advertise their product or service. Moreover, in order to further utilize the technology, there are software that provides Adwords automation scripts. This will make use of automatic fixing of issues and bugs as well.

Truth in Political Advertising

Not only businesses benefit from this, but also individuals that need to promote their platforms. Politicians during elections make use of online advertising to reach the mass.

However, there are lots of problem and concerns from political advertising. The public’s concern on advertising in general is that not all advertisements tell the truth about a certain product/service. Almost all the time,  what they are telling are only the advantages of using the product. It does not tell for example, that the product will not work on people who have sensitive skin.

Similar in political advertising, it is not most of the time true and accurate.  Almost every one of us can attest to that through a politician that we voted because of his/her campaign but does nothing but to corrupt money from the government.

But if legally speaking, there is actually no law which states that all advertising content must be accurate and true to what it really offers. Hence, during elections, I personally think that politicians are showing false advertising just to manipulate that public on what they can do once they are elected on a certain position.

The Effects of Social Media in Politics

The landscape has changed quite a bit in the past few years. The internet has played a part in this transformation. Social networking, particularly, is currently an element in political campaigns and at how people think about problems.

Their fans consistently post their perspectives on social media. Each party has its own pages, from which it exerts propaganda and requests for donations. Let us take a look at some of the leading approaches that social networking influences politics now.

Immediate Contact With Voters

Social networking tools such as Facebook, Twitter, and YouTube enable politicians to talk to customers. Employing social media enables politicians to bypass the conventional way of reaching Republicans through paid advertisements or got media (and you may try this social media service with the help of smm services).

Marketing Without Paying For Promotion

It’s become common for attempts to create commercials and release them free on YouTube addition, or rather than to, even paying on radio or tv.

Many times, journalists will probably likely write these YouTube advertisements about broadcasting their message on the politicians to a larger audience free of charge.

How Efforts Move Viral

Facebook and twitter are very instrumental. They let activists and voters share information and information like campaign events with one another. That is exactly what the “discuss” work on Facebook and the “retweet” characteristic of Twitter will be for.

Tailoring the converse into the Audience

Political efforts personalize their messages based on demographics and can tap into an abundance of information or information concerning the men and women that are following them. A campaign could discover 1 message suitable for Republicans under 30 years old won’t be effective with people over 60.

Fundraising

Some attempts have utilized so-called “cash bombs” to raise considerable quantities of cash within a brief moment.

Money bombs are generally periods where candidates press on their fans to contribute money. They utilize media like Twitter and Facebook to find out the word and tie these cash bombs.

Controversy

Accessibility to voters has its own drawbacks. Public-relations professionals and handlers handle for good reason, and a candidate’s picture: Letting a politician ship tweets that are unfiltered out or even Facebook articles have gained a candidate in scenarios or even water.

Feedback

Asking for comments from components or rodents are sometimes a fantastic thing. Plus it may be quite a poor thing, based on how politicians react.

Campaigns employ their networking stations to be monitored by staffers to get wash anything and a reply. But a mentality shut off by the general public and may earn an effort seem defensive. Regardless of if their opinions are positive or negative, the people will participate.

Weighing Public Opinion

Social media’s worth is in its own immediacy. Without understanding their policy announcements or movements will perform one of the electorates, campaigns and politicians really do nothing.

Facebook and twitter both let them immediately gauge how the public is reacting to controversy or a problem. Clients can correct their campaigns with no usage of polling that is pricey or advisers, in real-time.

The Power Of Several

Social networking programs have enabled Americans to connect together to request their officers along with the authorities, Implementing their amounts against the sway of monied interests and lobbyists.

Make no mistake, lobbyists and distinctive curiosity nevertheless have the upper hand, however, the day may come when the power of social networking enables like-minded citizens to join together in a way which is going to be equally as strong.

 

The lifestyle of a Politician

Why We Think that Majority of Politicians are Rich

In today’s society, we often think of politicians in high position as people who are very rich – has huge house, lots of high end cars, and luxurious lifestyle. While most of them live like that, there are still those who choose to live a simple yet meaningful life with their families. Basically, lifestyle varies from one politician to another. One of the reasons why we think like politicians are rich is because most of them really act like they are big time, even if that is not totally the case since most of them are only doing that for show and to intimidate people. Again, it is subjective.

For this article, we will explain the luxurious lifestyle of politicians, how their house looks like etc. However, we do not conclude that this is how most of them live. It still depends on them.

Politicians Home- every time we see a politician being interviewed on TV, we think “I bet he/she has a huge house”. Apparently yes. Of course politicians think that since they are public figure, their house should reflect their status.

From the curtains, sofa, pillow, and even mattresses from https://www.sleepywill.com/, they make sure that all are in very high quality because price does not matter to them, right? It is a matter of quality.

A politician’s house has at least two floors. Some have three or four. Their thinking is that they want a huge family in the future so it is better to be prepared early.

Cars and other vehicles– this is a very important property of politicians because they are busy people and they go everywhere for a meeting, conference, and many more. Aside from an SUV which they use for travel, they also have at least one personal sedan car which they use for personal appointments and travel.

Basically the main reason why they choose this lifestyle because it has already been part of their every lives, especially travelling around the world. And since they make easy money, they tend to buy most of the things they want.