The Bush campaign is spending money left & right. Last night ads were on the Friends finale. Other ads have aired during American Idol and the Kentucky Derby. That's all well and good that the campaign is trying to reach the mass audience. What I take issue with is the choice of message.

I loved the first series of Bush/Cheney ads. They were poignant and positive and evoked the feeling of Ronald Reagan's classic "It's Morning in America" spots.

Appropriately, the campaign followed up with another series depicting John F. Kerry as the harbinger of "sunset in America". The ads clearly had the desired effect as Kerry has, despite some bad news in Iraq, continued to plummit in Iraq.

But, I think it's time to change the tone of the ads again (actually, it's past time). After a certain point, the attack ads start to sound nasty and it plays into all the media noise about "nasty, dirty Republicans". And, as sick as we are of hearing about Vietnam, imagine if we have to start hearing about Willie Horton.

The economy is humming along and that's the positive message that should now go out to voters. The campaign should follow this path:

1. Justify the War of Terror.
2. Frame the President as the "steady hand" we need to fight it.
3. Portray Kerry as a lefty pinko punk
4. Talk up the positive aspects of the recovering economy.
5. Portray Kerry as a tax & spend liberal

And that's pretty much it folks. Stick to those five things and Bush will probably win again.