You are on an individual archive page

Click here to return to the main page

Wikipedia does good things. Reward them.

The Daily Links Page
Got a link to submit?
  • New Evidence Proves First Flag Made By Betsy Ross Actually Shirt For Gay Friend
  • Colbert Leads Huntsman in S.C.
  • Polish prosecutor 'shoots self after news conference'
  • Jim Rome leaving ESPN. Bonus: Footage of Jim Rome getting attacked by Jim Everett & crying like a baby
  • Broncos, Tim Tebow stun Steelers in OT, win 29-23 in NFL playoffs
  • Video: Remember 2008
       [ 1 comment ]
  • Beezow Doo-Doo Zopittybop-Bop-Bop faces weapon and drug charges
  • Video: Green Bay anchorman loves lamp
  • Video: Rodgers & Raji in the new Discount Double Check ad
  • Jim Rome: out of The Jungle and onto the (horse) farm
  • New IL Law Requires Photo ID To Buy Drain Cleaner
  • Fawn Cuddles Kitten, Hearts Explode
  • The priest who changed the course of history for the worse... by rescuing four-year-old Hitler from drowning in icy river
  • Get Fit or Get Fined: Web Service Offers to Charge You for Skipping the Gym
  • Fine proposed for botching US national anthem
  • Why Best Buy is Going out of Business...Gradually
       [ 1 comment ]
  • Edina boutique takes heat for trashing $4,000-plus gowns
  • Law Student Goes 'Homeless by Choice' Touts Value of Gym Club Membership
  • VIDEO: Snoop Dogg on 'The Price Is Right'
  • Flynn and Out
  • Don't put Bielema on the firing line
       [ 1 comment ]
  • Your end of the season Vikings comment thread
  • Mass. budget motel fights forfeiture by feds
  • Vikings scrutinize downtown Mpls. stadium site near basilica
  • Kelly Clarkson criticized on Twitter after singer endorses Ron Paul for President 
  • Political Predictions for 2012
  • We're All Doing The Best We Can
  • Video Of Little Girl Getting Pissed Off About Pink Toys Will Make Your Heart Swell
  • The 10 best sports-related Hitler Reactions of 2011
  • Happy Endings on the housing crisis
  • Why You Just Got New York Times Spam
  • There Will Be No Friday This Week In Samoa
  • The Most Hipster State In The US
  • Online Merchants Home in on Imbibing Consumers
       [ 1 comment ]
  • On islamic fashion
       [ 1 comment ]
  • Sears as Lampert's 'Mismanaged Asset' Loses Customers to Macy's
       [ 1 comment ]
  • 5 social network predictions for 2012
  • Cheetah, chimp star of classic Tarzan movies, dies at 80
  • The Hottest Things on TV in 2011
  • Beer in cans: It's not just for Bud anymore
  • Seven Packers earn Pro Bowl selections
  • The Worst Angry Christmas Tweets In the World
  • Minnesota cities try to hold back on rented housing
  • Why Iowa Shouldn't Vote First Anymore
  • Some Falcons Players Upset Drew Brees Went For The Record Last Night
  • We've Identified Jilted Packergirl
  • With its 'W' initiative, ESPN tries to solve the equation of serving women sports fans
  • Owner surprised to find cat regularly catches bus
  • Charles Barkley: Skip Bayless Has Surpassed Peter Vecsey As The Biggest Jackass In The History Of Journalism
  • Handicapping the 2011 NFL MVP Race, 2.0


  • Dos and Don'ts of Online Campaign Marketing

       August 16, 2004

    I'm a shadowy member of the Vast Right Wing Conspiracy by night, but, by day I shed my secret identity and work as an e-commerce specialist for a major national retailer. As such, I'd like to offer some advice to political candidates trying to effectively campaign online.

    1. Don't spam. Ever. This is the cardinal rule. If you spam, be prepared for a huge backlash that will dwarf any positive gains from your unwanted emails. Yes, it's legal for political campaigns to spam, but that doesn't make it right and it doesn't make it good marketing. When you go online, you play by the online rules. And, in this case, the rules say that a spammer is no better than a "racist eugenics supporter".

    2. Do, however, consider emailing bloggers individually. A caveat here, by "individually" I really mean individually, not by putting a different name in the "to" field. Target bloggers who share your geography or specific ideology. For example, I wouldn't be offended if someone from the staff of the Republican candidate in my congressional district emailed me individually. I'd be flattered.

    3. Don't email bloggers asking for money, even if they're in your district and even if they share your opinion on everything. Ask for their involvement both on their site and on yours as guest writers. Save your online fundraising for those who have already given you their permission to email them.

    4. Do realize that content is king. Talk about your goals and policy positions. Save the sound bites for TV. The internet is the place for your candidate to expand, in detail, on their positions. Your web presence should reflect that. Post policy papers. Share statistics. Highlight your candidate's accomplishments in.

    5. Don't think that you can put up misleading information on your website and then simply erase it if you get caught. A record of your mischief will still exist and your opponents will have as much proof as if you placed a traditonal ad.

    6. Do understand that people who read about politics online are interested in politics, not just issues. If your campaign has a blog, don't just post old press releases, write about some of the inside details of the campaign. If you do, people will come back time and time again and you'll gain an audience for the rest of your candidate's pitch.

    7. Don't think putting your website's URL on brochures is effective online marketing. Read and comment on other blogs. Reference interesting articles that other people are writing on your blog. Bloggers always read their referral logs and if you link to them, they will come back to you. And, they'll spread the word to their audience as well.

    8. Do constantly update your website. At the very least, keep an up-to-the-minute schedule of campaign stops online. Neither the Kerry or Bush campaigns do a good job of this. If they did, I'd visit their sites all the time to get local coverage from their latest destination.

    9. Don't make your online communications a one-way street. Encourage supporters to participate through moderated email lists, forums and the like. Of course, everything the public says won't be positive, but it may be instructive. Think of it this way: if you give the public a voice, campaign staff can be partly released from the nasty job of telling a candidate things they don't want to hear - staff can simply point the candidate to the nearest computer.

    10. Do speak online in a slightly different voice. For whatever reason, a little more irreverance is allowed online. Ironically enough, your candidate may be able to best showcase their personality and humanity through a computer.

    Posted by at August 16, 2004 07:11 PM

        The trackback entry for this page is :


    Trackback Entries



    There are no comments for this story.





      page rendered in 0.039 seconds | ©2004, 2005