From Channel 3 in Madison:

Madison Business Owner Helping Protect Charities
Will Not Sell Lance Armstrong Cancer Bracelets in Bulk

MADISON, Wis. -- One Madison business owner is doing his part to stop people from taking money from charity.

John Williamson sells Lance Armstrong Cancer Foundation bracelets at his store, Sports World, on State Street. But now, he won't let people buy more than 10 bracelets at a time without checking their reason for buying them. That's because so many people are selling the bracelets for a profit on eBay.

"Whether it's cerebral palsy, breast cancer, or 'Live Armstrong' cancer, I just object to people heavily profiting much more than the organizations profit from the popularity of the wristbands," said Williamson.

Williamson said he's been selling the bracelets for three or four months and has already had 15 or 20 people try and buy all the bracelets he has in stock to re-sell them.

He's raised almost $15,000 for various charities through the bracelets.

Let me get this straight -
1. The Lance Armstrong Foundation (LAF) raises $ by selling $1 bracelets.
2. The more bracelets they sell, the more money they make.
3. This guy refuses to sell bracelets, and thinks that he is somehow helping the charity?

Something tells me that John Williamson isn't very good at logic puzzles. The (plainly obvious, i would have thought) fact is that it doesn't matter what people do with the bracelets after they sell them - - in fact, it's completely irrelevant. Let's say that I want a bracelet - I can buy one from this guy's store for $1, and the $1 will go to LAF. Or I can buy one on ebay for $200 and $1 still goes to the LAF. Either way, the LAF gets $1. The only way that the LAF doesn't get their $1 is if I'm unable to buy a bracelet, which is apparently the result that this guy wants.

How this guy manages to run a successful business is beyond me.

(As a side note, it's been months since a LAF bracelet sold on eBay for much more than $1.)

EDIT: I think I was too hard on the business owner. I re-read the story, and according to the article, John Williamson only said that he didn't like to see people profiting from the sale of the bracelets. It's probably the news writer that interjected this "doing his part to stop people from taking money from charity" bit.