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  • Sex Sells to Kids?

       February 25, 2006

    I'm a pretty tolerant and irreverent person. I don't get all bent out of shape over violence in video games or the adult bookstore down the street. I do, however, firmly believe that adult content has its place. You should have to seek it out. Adults (and especially kids) shouldn't be "accidentally" exposed to truly racy material. People can push the envelope all they want, but at the end of the day I get to decide whether to open that envelope.

    One place I think we all can agree should be family friendly is an airplane. But check out what a friend of mine found in an ad in his Sky Magazine on a flight earlier this week.

    Yeah, you don't put those cards together accidentally. Someone did it on purpose to be cute or to make a joke. It's especially disturbing when you realize the ad is for children's flashcards. It's one thing to be suggestive in an ad for men's perfurme, it's quite another to use sexual innuendo to sell something to kids.

    I hope Namits, the company who makes the cards, really enjoyed the joke, because the next ad they run might have to feature phrases like "Poor Sales" or "Outta Business" or even just "We're Sorry".


    Posted by at February 25, 2006 09:16 AM

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    Comments

    #  February 25th, 2006 11:53 AM      james
    I would attempt to publicize this, but I don't want to give the company any free airtime. Instead, I'm going to write a few letters and hope that they lose some of their endorsements. Appalling.  
     
    #  February 25th, 2006 2:07 PM      Daddy
    I don't even understand the value of the cards themselves.

    There's a pizza...the words "pizza delivery vehicle"...and the word "muncher".

    Huhwaaaaa???

    What's wrong with the Leap Pad?  
     
    #  February 26th, 2006 1:16 AM      Squibbly
    LOL!!! I'm glad I'm not the only one who didn't get it!  
     
    #  February 26th, 2006 4:50 PM      Raymo
    I don't understand either.....Sexual inneundo??  
     
    #  February 26th, 2006 5:03 PM      kris
    it's funny that the last commenter and the Namits people claim to have no idea what "carpet muncher" refers to, yet everyone else who has seen this has.

    for the truly clueless. a definition  
     
    #  February 26th, 2006 6:12 PM      Laura
    I understood the carpet muncher reference, but like Daddy, it was the breakdown of it that stumped me.

    Animal on board: car pet
    Check. Got it. No prob.

    Pizza delivery vehicle: muncher
    Huh??

    I'm sure once someone explains it I'll feel really stupid.  
     
    #  February 26th, 2006 8:57 PM      Daddy
    To further the innuendo, the "pet" depicted is the feline species.

    Dogs were too hard to draw...?  
     
    #  February 26th, 2006 10:30 PM      Laura
    I'll match that innuendo and raise you one, Daddy. How about the pizza slice is some kind of obscure phallic symbol?

    Actually, the absolute funniest part of this is probably what we reveal about ourselves in our reaction to it. :-P  
     

     

     


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