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  • Sex Sells to Kids-Part 2

       April 24, 2006

    As a marketer, I'm ashamed of some of recent attempts to inject sexuality into advertising aimed at children. This latest example comes from none other than Pop Tarts. Check out this wrapper:

    Nice. I don't think that's really his stomach down there, do you?

    (For the record, we scanned the wrapper, but did enhance the drawing in Photoshop for legibility's sake. But we didn't change any of the content.)

    Posted by at April 24, 2006 05:56 PM

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    #  April 25th, 2006 12:00 AM      james
    i think you might be reading a little too much into this. looks fine to me.  
    #  April 25th, 2006 7:59 AM      kris
    Do you really think so? Everyone in my office thought it was inappropriate. I mean, c'mon, he's looking down at his crotch, saying that it's going to do the talking all while some buxom little stick figure looks on.  
    #  April 25th, 2006 8:03 AM      Laura
    I think James is probably right, BUT... I'm getting pretty cynical about the way sex is being shoved at children at every turn. When you watch an animated movie, for example, there are always some jokes or content that is adult oriented. It's really aggravating, and it makes me wonder about the motives of the people who are doing it. It makes me think things like, "What kind of sick bastard child porn freak thought THAT up?!" And I know a lot of other parents who think the same way. It has a flavor of recruitment because it's so pervasive.

    I can see why an ethical marketer would be even more sensitive and angry about it than I am.  



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