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  • Marketers, Social Scientists Run out of Letters

       October 22, 2007

    As the first Baby Boomers start to collect Social Security, marketers and social scientists are turning their attention to the next rising generation: Generation (you guessed it) Z.

    A bunch of "experts" are already making huge generalizations about the 11 and under set. I'm not interested. I do, however, find this hilarious:

    Members of Generation Z (those born since 1996) are the children of Generation X (those born between 1965 and 1977), and they are expected to be the most technically savvy group in history. This is a group that is growing up with high-speed Internet connections and wireless technology.

    Capturing the attention of the now elementary and pre-school consumers in the years to come will require more creative, subtle and technologically advanced approaches by advertisers, Lavigne said. Generation Y (born between 1978 and 1995) is just starting to procreate, but it's unclear how that generation will be labeled.

    I'm gonna go out on a limb here, but how about we take a cue from Microsoft Excel and call them Generation AA? Ugh.

    If I was a member of Generation Y, I'd be pissed. At least Generation X has a meaning. Naming the next generations "Y" and "Z" is just lazy. Damn slackers.

    I like the names William Strauss and Neil Howe came up with much better: the Millennial Generation and the Homeland Generation. At least they have a chance in hell of meaning something to those kids, rather than just being a reflection of generations past.

    As an aside, think of your favorite President. Chances are that you'll share the same Strauss & Howe generational type. Washington is my man, and sure enough, we're both Nomads, Washington being a member of the aptly named "Liberty Generation".

    Posted by at October 22, 2007 10:28 PM

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    #  October 24th, 2007 8:43 AM      BVBigBro
    I like how they have created a 12 year generation. Seems to me they are likely twisting things to fit bad data and bad generalizations.  



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