The Favre Signing and Bad Email Marketing
I got the email above about 10 minutes ago. What's wrong, you ask? Shouldn't I be applauding their quick marketing skill? Um, not so much. You see, Fans Edge has a lot of data about me. While my shipping address may indicate that I'd be interested in a purple #4 jersey, they should also know that all I've ever ordered from them is Milwaukee Brewers merchandise. Is there anyone in the world who is both a Brewers and a Vikings fan? I mean, if you're a Vikings fan, I'm just going to assume you root for the Twins. You want to know what it feels like to root for a winner sometime, right?
What FansEdge should have done is create a special version of this email just for fans in Wisconsin and those who've ordered Brewers, Bucks, Packers and Badgers merchandise. The email should have featured a #4 Durant Brooks jersey. I'm telling you, it'd be flying off of the shelves.
Posted by at August 18, 2009 03:08 PM
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|# August 23rd, 2009 5:30 PM kris|
From a mpls farmers market - I think I'm going to make a sign that says "Aaron Rodgers Bell Peppers" and put it over some baskets of green & yellow peppers.