In praise of Mark Neumann
Now, first things first - I'm probably not going to vote for Mark Neumann for Governor of Wisconsin. Honestly, it's mostly because I've always thought he looks a little creepy. He's got the crazy eyes.
However, I have to give Neumann some credit. I think his campaign read my Dos and Don'ts of Online Political Marketing and has taken them to heart. I got a press release from the Neumann campaign today. Now, I never opted in to receive press releases, which is BS, but, the campaign did two smart things. First, they didn't attach a pdf or Word document of their release, but rather included the release in the body of the email. Second, they included an opt out link. According to CAN-SPAM, Neumann didn't have to do this, so I'm a little impressed that his campaign realized that just because you can do something doesn't mean you should. Would that other politicians and political gadabouts did the same (I'm talking to you Tom Freeman of the American Majority in Wisconsin. Please stop emailing me. Now.)
Posted by kris at November 10, 2009 04:07 PM
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