Accessibility and convenience – these are only two of the many benefits that mobile apps have to offer which have become imperative to people and different trade and industries across the globe. Wavemaker app development, for instance, helps many businesses develop apps utilizing only one base of code or codebase that could adapt or run in whichever operating system or native platform.
Because of the many pluses of mobile apps, even the political space has embraced the idea of making use of mobile apps for particular goals or intents. In 2008, Barack Obama, who was at that time a senator and running for the presidential spot, launched an iPhone political app that transformed the flaunted device into a tool for recruiting constituents. This is the first of its kind in the political domain. This has indeed given Barack Obama an immense leverage over other presidential candidates.
Mobile Apps – Its Usefulness and Significance in Political Campaigns
Incontestably, in our now highly digitalized world, mobile apps are beyond doubt setting their digital footprint ubiquitously and is expected to be future of each sector in various industries, including the political space which brought about an immense shift. Different political parties have adapted the use of mobile apps to run their campaigns as well as communicate with their base of voters. Voters these days would like to kept informed about their political leaders throughout the campaign period and the election. Hence, it is more convenient for them to look for a reliable mobile app to remain connected with their chosen political candidate as well as get regular relevant political news and events from their candidate. Apart from accessibility and convenience, below are more plus sides to mobile apps for political campaigns:
Sharing Profile of Political Candidates
With mobile apps, reaching your present and potential supporters is increased by sharing pertinent details of the candidate such as personal and political background, accomplishments, and future plans to gain more support and potential voters. Moreover, candidates could also share news and updates on budget, taxation benefits, fiscal deficit, job opportunities, electricity, housing, transportation, education and other burning topics.
Gather and Mobilize Volunteer Registrations
Through a mobile app, you could make the most of its capacity to connect with volunteers. The more volunteers you have, that better are your likelihoods of disseminating your political plan or platforms to constituents as well as ensuring your political campaign’s success. Allowing volunteers to register via your mobile up will mobilize and make it effortless for them to campaign in your behalf. Each political party needs volunteers who could commit their time to help your working party expand your campaign in your community.
Manifold of User Engagement
Increasingly more individuals have become adept in the use of mobile apps than surfing on mobile websites. Many people would like to interact as well as stay connected with their political candidate. However, with new mobile apps constantly entering the market, it is normal for people to forget about previous political apps. An effective approach to prevent this from happening is incorporating Push Notifications to keep the constituents connected with the mobile app by sending them regular announcements/alerts about upcoming political events by your political candidate. Furthermore, chat features in mobile apps could allow and encourages your present supporters and other constituents voice their stance on relevant issues.\