Understanding the Political and Election Advertising

The technology opens various opportunities to every individual, company, and businesses. Businesses, the marketing side,  benefit a lot from technology. More than three decades ago, a business’ product or service reach their target market through  television, radio, news paper advertisement and other printed advertisement. During that time, businesses find it really hard to reach a wider market the reach of platforms are limited.

On the other hand, marketing these days come in a lot of forms since digital advertising has become available. Since, a lot of people are spending most of their time on the internet, online advertising is the most preferred method of advertising. Google, the most powerful search engine for many years now, are being used by a lot of business to advertise their product or service. Moreover, in order to further utilize the technology, there are software that provides Adwords automation scripts. This will make use of automatic fixing of issues and bugs as well.

Truth in Political Advertising

Not only businesses benefit from this, but also individuals that need to promote their platforms. Politicians during elections make use of online advertising to reach the mass.

However, there are lots of problem and concerns from political advertising. The public’s concern on advertising in general is that not all advertisements tell the truth about a certain product/service. Almost all the time,  what they are telling are only the advantages of using the product. It does not tell for example, that the product will not work on people who have sensitive skin.

Similar in political advertising, it is not most of the time true and accurate.  Almost every one of us can attest to that through a politician that we voted because of his/her campaign but does nothing but to corrupt money from the government.

But if legally speaking, there is actually no law which states that all advertising content must be accurate and true to what it really offers. Hence, during elections, I personally think that politicians are showing false advertising just to manipulate that public on what they can do once they are elected on a certain position.

The lifestyle of a Politician

Why We Think that Majority of Politicians are Rich

In today’s society, we often think of politicians in high position as people who are very rich – has huge house, lots of high end cars, and luxurious lifestyle. While most of them live like that, there are still those who choose to live a simple yet meaningful life with their families. Basically, lifestyle varies from one politician to another. One of the reasons why we think like politicians are rich is because most of them really act like they are big time, even if that is not totally the case since most of them are only doing that for show and to intimidate people. Again, it is subjective.

For this article, we will explain the luxurious lifestyle of politicians, how their house looks like etc. However, we do not conclude that this is how most of them live. It still depends on them.

Politicians Home- every time we see a politician being interviewed on TV, we think “I bet he/she has a huge house”. Apparently yes. Of course politicians think that since they are public figure, their house should reflect their status.

From the curtains, sofa, pillow, and even mattresses from https://www.sleepywill.com/, they make sure that all are in very high quality because price does not matter to them, right? It is a matter of quality.

A politician’s house has at least two floors. Some have three or four. Their thinking is that they want a huge family in the future so it is better to be prepared early.

Cars and other vehicles– this is a very important property of politicians because they are busy people and they go everywhere for a meeting, conference, and many more. Aside from an SUV which they use for travel, they also have at least one personal sedan car which they use for personal appointments and travel.

Basically the main reason why they choose this lifestyle because it has already been part of their every lives, especially travelling around the world. And since they make easy money, they tend to buy most of the things they want.

Government Rules in India Regarding Ola and Uber

City, Taxi, Public, Transport, Inside, Drive, Traffic

In India, the ministry of road transport has issued guidelines for ride hailing services such as Uber (Uber Technlologies Inc.) and Ola (ANI Technologies Pvt. Ltd), classifying them as on-demand information technology-based transportation aggregators and not taxi companies, although it is up to the states to accept or object this.

The guidelines come as a shot in the arm for Ola and Uber that have all along claimed that they serve as a bridge between passengers and drivers by leveraging technology, and are therefore not taxi companies.

Mint has reviewed the guidelines.

According to them, the aggregators must not own or lease any vehicle, employ any drivers or represent themselves as a taxi service, unless also registered as a taxi operator. In some countries, this kind of policy is not necessary, like in Netherlands, with their taxi Schiphol

Taxi operators are to maintain a minimum fleet size, office space and parking space for all taxis, among other requirements.

The ministry’s guidelines should clear the air surrounding ride-hailing services after a driver hailed through the Uber app raped a woman passenger in December 2014.

“The government should draw a fine balance on how to regulate these companies. The state government’s guidelines would be an additional layer of regulatory requirements,” said Sandeep Ladda, partner and national leader of the technology and e-commerce practice at PricewaterhouseCoopers India.

The Maharashtra government has issued a City Taxi Scheme 2015, encompassing taxi service providers as well as aggregators of taxis, which could deal a blow to Ola and Uber. The regulations state that licensees should maintain a fleet of a minimum 1,000 and a maximum of 4,000 taxis, a cap which may restrict the businesses from scaling up in Mumbai, a key market.

To be sure, neither Ola nor Uber forces drivers to put in fixed hours or prevent them from being present on multiple platforms. However, a majority of the drivers are drawn towards these platforms for incentives, which are over and above the fare charged from the passengers. The companies have incentive structures based on the number of rides, which depend on the number of hours put in by the drivers as more rides require longer hours.