Understanding the Political and Election Advertising

The technology opens various opportunities to every individual, company, and businesses. Businesses, the marketing side,  benefit a lot from technology. More than three decades ago, a business’ product or service reach their target market through  television, radio, news paper advertisement and other printed advertisement. During that time, businesses find it really hard to reach a wider market the reach of platforms are limited.

On the other hand, marketing these days come in a lot of forms since digital advertising has become available. Since, a lot of people are spending most of their time on the internet, online advertising is the most preferred method of advertising. Google, the most powerful search engine for many years now, are being used by a lot of business to advertise their product or service. Moreover, in order to further utilize the technology, there are software that provides Adwords automation scripts. This will make use of automatic fixing of issues and bugs as well.

Truth in Political Advertising

Not only businesses benefit from this, but also individuals that need to promote their platforms. Politicians during elections make use of online advertising to reach the mass.

However, there are lots of problem and concerns from political advertising. The public’s concern on advertising in general is that not all advertisements tell the truth about a certain product/service. Almost all the time,  what they are telling are only the advantages of using the product. It does not tell for example, that the product will not work on people who have sensitive skin.

Similar in political advertising, it is not most of the time true and accurate.  Almost every one of us can attest to that through a politician that we voted because of his/her campaign but does nothing but to corrupt money from the government.

But if legally speaking, there is actually no law which states that all advertising content must be accurate and true to what it really offers. Hence, during elections, I personally think that politicians are showing false advertising just to manipulate that public on what they can do once they are elected on a certain position.