How Mobile Apps Could Help In A Political Campaign

Accessibility and convenience – these are only two of the many benefits that mobile apps have to offer which have become imperative to people and different trade and industries across the globe. Wavemaker app development, for instance, helps many businesses develop apps utilizing only one base of code or codebase that could adapt or run in whichever operating system or native platform.

Because of the many pluses of mobile apps, even the political space has embraced the idea of making use of mobile apps for particular goals or intents. In 2008, Barack Obama, who was at that time a senator and running for the presidential spot, launched an iPhone political app that transformed the flaunted device into a tool for recruiting constituents. This is the first of its kind in the political domain. This has indeed given Barack Obama an immense leverage over other presidential candidates.

Mobile Apps – Its Usefulness and Significance in Political Campaigns

Incontestably, in our now highly digitalized world, mobile apps are beyond doubt setting their digital footprint ubiquitously and is expected to be future of each sector in various industries, including the political space which brought about an immense shift. Different political parties have adapted the use of mobile apps to run their campaigns as well as communicate with their base of voters. Voters these days would like to kept informed about their political leaders throughout the campaign period and the election. Hence, it is more convenient for them to look for a reliable mobile app to remain connected with their chosen political candidate as well as get regular relevant political news and events from their candidate. Apart from accessibility and convenience, below are more plus sides to mobile apps for political campaigns:

Sharing Profile of Political Candidates

With mobile apps, reaching your present and potential supporters is increased by sharing pertinent details of the candidate such as personal and political background, accomplishments, and future plans to gain more support and potential voters. Moreover, candidates could also share news and updates on budget, taxation benefits, fiscal deficit, job opportunities, electricity, housing, transportation, education and other burning topics.

Gather and Mobilize Volunteer Registrations

Through a mobile app, you could make the most of its capacity to connect with volunteers. The more volunteers you have, that better are your likelihoods of disseminating your political plan or platforms to constituents as well as ensuring your political campaign’s success. Allowing volunteers to register via your mobile up will mobilize and make it effortless for them to campaign in your behalf. Each political party needs volunteers who could commit their time to help your working party expand your campaign in your community.

Manifold of User Engagement

Increasingly more individuals have become adept in the use of mobile apps than surfing on mobile websites. Many people would like to interact as well as stay connected with their political candidate. However, with new mobile apps constantly entering the market, it is normal for people to forget about previous political apps. An effective approach to prevent this from happening is incorporating Push Notifications to keep the constituents connected with the mobile app by sending them regular announcements/alerts about upcoming political events by your political candidate. Furthermore, chat features in mobile apps could allow and encourages your present supporters and other constituents voice their stance on relevant issues.\

Using Social Media For Political Communication

Political candidates are to a greater extent reliant on technology to win and get support. Although ads on television rule campaign communications, political candidates are progressively utilizing new technological means and tools like telephone (see voip phone system), automated calling, Web sites, and blogs to reach and get a message to voters.

Political Communication and Social Media

The spread of social media has altered the manner wherein political communication comes about in the United States. All political organizations like political parties, politicians, institutions, foundations, as well as political think tanks are utilizing different platforms of social media such as Twitter, Instagram, and Facebook to connect, interact with as well as engage voters. Through social media, people in the society, politicians, political experts as well as thought leaders are capable of expressing their thoughts and viewpoints, engage with a broader linkage and network, and get in touch with other individuals on the same wavelength.

Active and involved participation of users of social media have become a more progressively substantial component in political communication, particularly for the duration of political campaigns and the elections.

Social media is altering the makeup of political communication since they are instruments or mediums that could be utilized to inform, notify, update as well as to drum up users in many ways. Social media users are capable to directly connect to and with campaign managers and politicians. Additionally, they also become more actively involved in political events and activities in different means.

These social media platforms are coded by developers to generate a distinctive digital architecture that impacts and powers the way both politicians and the general public could use these social platforms for political reasons.

For instance, by just following a person on Twitter or in Facebook by merely hitting the “like” icon, users now have the capability to link up with other people as well as voice their outlooks in different ways. Furthermore, the “share” option gives users the prerogative to instantly share political messages and has introduced a new opportunity for politicians to reach voters.

Although social media can be good for politicians and their political campaigns, it also carries risks that are not existent in conventional platforms, like advertisement on TV or newspaper. While the political party regulates all of the messages to be placed on a newspaper or TV ad, campaign on social media allows critics as well as supporters of the opposing party to post undesirable comments on campaign messages.