Online political and social interactions gained notable growth ever since politically charged websites put out “Write for Us General Guest Post” invitations. Technically, political blogs are considered valuable sources of demographic, social and cultural information that brand marketers can use to reach target consumers.
Apparently, market analysts have studied blogs about politics in terms of content and link structure and other technological aspects determined as effective in reaching a broad range of Internet readers.
While political blogs generally cover political news and controversial political issues, market analysts hypothesized that the queries launched are valuable sources of both consumer and political data. The hypothetical premise works by grouping the search queries launched by readers according to political leanings. Such groupings will then indicate the political party influencing the buying behaviors and preferences of the political blog readers.
In U.S. politics, politically-charged blogs are popular vehicles for political commentaries among netizens. While they have been found useful in increasing political deliberation, the related search queries used to reach the blog posts, also reveal the zip codes of the readers submitting such queries. Political blogs albeit controversial in nature, enable marketers to know where to increase or intensify marketing promotions. In order to broaden their reach, they submit political blogs that readers are likely to correlate with as their brand of products.
Traditionally, collecting information is carried out by way of consumer or user panels, interviews of focus groups and survey questionnaires similar to those used for wide-ranging US surveys. The more modern method of collecting valuable consumer information, is now based on search queries, which has been found effective by analysts. That is why guest blogging across websites is now an important SEO vehicle for reaching target audiences.
What are Guest Blogs and What Makes It Relevant to SEO Strategies?
Political blogs as guest posts are basically content contributions covering political news and deliberations on current political developments; albeit expressed as personal opinions. Studies found US political blogs to be highly polarized between the conservative and liberal partisan groups.
Guest blogs or guest postings therefore are content provided by politically inclined people. The main purpose of which is to increase the visibility of their websites to the search engines of browser platforms. Content submitted as contributions are allowed to include a URL serving as a live backlink. The link can virtually transport guest blog readers to the website of the guest blogger.
The backlinks are important SEO elements as they can increase chances of being selected as the most relevant answers to search engine queries. Mainly because the crawlers or bots had used the backlinks in indexing a website content as potential answers for related queries. The greater the relevance of the information provided by the guest blog, the higher the chances of the website to appear on the top pages of Search Engines Results Pages (SERP).