Images are one of the essential elements to be able to win elections. Through the image that a candidate projects of himself, he can achieve important results when it comes to achieving the strategic objectives of the political campaign.
Whether in traditional communication or more technological political communication, images can be used to strengthen or give a bad image of the candidate or political party. Good images generate interaction or participation if they turn out to be sufficiently attractive and generate expectations among users and viewers.
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The importance of images in political marketing
The vast majority of information that is communicated today in politics is non-verbal. Words take a backseat when body language explains who you are. Non-verbal communication is much more visual, more direct, more powerful and immediate, hence images are important in politics.
Political parties and candidates make use of images very lightly. Political coaching and the use of image content must have a specific and prominent chapter within electoral political marketing. In this way, the consultancy or political strategy will be more effective. It will be able to achieve the objectives established in any electoral campaign more quickly.
Images in political communication
That is why the selection of images in a political campaign must be very coherent and consistent with what you want to convey. In the institutional protocol, the portrait of a political candidate evidences many of his virtues, qualities or defects through facial expression.
Therefore, taking care of audiovisual communication is essential to offer what is intended to be nothing more than a good image in public opinion. Naturalness in politics finds in images is one of its best allies.
Not everything is a political image, there is more
In well-prepared political communication plans, image content is the means that can summarize management and a completed project.
Therein lies its importance to teach how well and necessary to communicate with this political tool. A bad image can ruin great political management. In addition, you must keep in mind not to fall into image egocentrism, it does not benefit you at all.
There are no good or bad images. There are images that strengthen or weaken a person’s image, even more so in politics.